Non-designers design book
by Wojciech Adam Koszek ⋅ Jan 17, 2017 ⋅ Menlo Park, CAMy review of what probably is the best design book for software engineers and other people originally not trained in design.
This is a biography of David Ogilvy of Ogilvy and Mather.
You will get a behind the scenes look at the advertising agency and business, but you won’t get much of advises about advertising of how to write a good body copy.
For this, look at other books by the same author.
I decided to read this book, since I was intrigued by Ogilvy, since it appears he did his homework on measuring the efficiency of ads like no one else, and I wanted to understand how much of what I see in the Internet is a well-measured manipulation, researched or a random spam.
This is a very well written book, with a lot of research and a great deal of funny anecdotes. If you’re interested in learning more about how companies promote their products and why, this book is great.
