Who Says Elephants Can't Dance
by Edward Herrmann, Louis V. Gerstner ⋅ Apr 3, 2017 ⋅ Menlo Park, CAFirst person take on the transformation of IBM in the 90's.
IBM was not on the top of my list for doing my entrepreneurial studies, and somehow I learned about this book by accident.
Not only was this book great, but it’s also written by Louis Gerstner, who’s an ex-CEO of IBM.
Think of it as a first person shooter, where a main guy (you) is the CEO, and problems are the monsters in a game.
You should take a look at it, if you ever want to do something entrepreneurial, and especially if you’re in business that needs changing.